Fetch:

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A brand I helped to design and implement as part of my major assignment, in which we were tasked to create a brand from start to finish within the dimensions of a specific category.

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Assisting me in my group was Darshan Valji, Josephine Khoe and Alexis Fan (Lyn).

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Our category was a pet food delivery service.

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The catch? 

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We created a Melbourne based pet food delivery service that catered specifically to dogs, but operated by drone. Pretty unique if you ask me.

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Our big activation was a completely drone serviced restaurant at the Flemington dog show that would provide service to tables through drones to showcase our capability.

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I created the copy and assisted with storyboarding and idea generation for our executions and activations.